Jesper Juul is a Video Game Researcher at the Singapore-MIT Game Lab in Cambridge, MA. His research interests include video game history, games and storytelling, and game design. His book Half Real: Video Games Between Real Rules and Fictional Worlds was published by MIT press in 2005. He continues to write The Ludologist, a blog on video game theory. His new book on the rise of casual video games title “A Casual Revolution” will be published by MIT Press in 2009.